Type of intervention

Led Strip Lights

Led Strip Lights

Demand

For the launch of the new Lamborghini Urus, the Eventually s.r.l. agency organized a multimedia event within the new 4.0 factory in Sant’Agata Bolognese, composed by led screens moved by robots, video projections and a dynamically illuminated portal for the passage of cars.
Our company dealt with the study, creation and installation of the portal’s illumination.

Location

Lamborghini Headquarters

Sant’Agata Bolognese, Emilia-Romagna – 2017

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Solution

For this project, 900 meters of RGB led strip controlled with Artnet DMX control units have been used. Each single portal was equipped with aluminum profiles with white opaline, inside of which the led strips were cabled.
The final result included the tunnel being turned on and dimmed dynamically and constantly. In this way, the light generated by the portals could “follow” the cars entering, while passing inside the portal itself.
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